4.5+ years crafting scalable WordPress solutions, managing data-backed Meta Ads campaigns, and building smart n8n automation workflows. Currently completing an M.Sc. in Data Science.
I'm a WordPress Developer & Digital Marketer based in Gandhinagar, Gujarat with 4.5+ years of experience building custom themes, ACF-powered content structures, WooCommerce stores, and high-performance sites deployed on AWS with CloudFront CDN.
Alongside development, I manage end-to-end Meta Ads campaigns — audience segmentation, Pixel integration, budget optimisation, and conversion reporting — bridging code with measurable business growth.
I'm currently completing my M.Sc. in Data Science at Chandigarh University and building real-world n8n automation workflows that connect APIs, automate invoicing, and generate AI-driven content — bringing intelligence to every workflow I touch.
Monitors a Google Drive folder for uploaded invoices, parses & structures each document, then organises the extracted fields into Excel — eliminating hours of manual data entry each week.
AI-powered workflow that generates full blog drafts and auto-saves them as WordPress drafts for editorial review — dramatically cutting content production time for marketing teams.
Reads structured input messages and automatically creates Google Calendar events or meeting entries — removing manual scheduling friction for teams and client workflows.
Connects external services via REST APIs and webhook triggers to fully automate multi-step business processes — enabling data flow between CRM, marketing, and operations tools.
Built a fully custom WordPress theme using Advanced Custom Fields (ACF) for structured, scalable content management — modular field groups letting clients manage dynamic page layouts without touching code.
Designed and developed a full-featured WooCommerce store with custom product pages, cart flows, order management, and a tailored checkout experience optimised for conversion.
Audited and optimised existing WordPress sites using WP Rocket, image compression, asset minification, lazy loading, and Cloudflare caching — achieving significantly improved Core Web Vitals and page speed scores.
Developed multiple client websites using Elementor and WPBakery — creating visually rich, pixel-perfect layouts with custom CSS overrides, responsive breakpoints, and animated section designs.
Applied analytical techniques to real-world business datasets during a 2-month internship (Apr–May 2024) — cleaning, exploring and visualising data to produce reports with actionable insights, bridging M.Sc. Data Science theory with industry practice.
Academic data science projects at Chandigarh University involving statistical analysis, data wrangling, and dashboard visualisation — applying Python and Excel to extract patterns and present findings through clear data-driven storytelling.
Managed end-to-end Meta Ads campaigns for client businesses — campaign structuring, audience segmentation, creative strategy, and budget optimisation. Monitored CTR, CPC, and lead volume with ongoing A/B testing to maximise performance.
Set up Meta Pixel from scratch on WordPress client sites — configuring standard events, custom conversions, and Conversions API. Built performance dashboards tracking CTR, ROAS, and lead funnel drop-offs to drive data-backed ad decisions.
Issued between Oct 2020 – May 2024 · Full names available on LinkedIn
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